In case you haven’t noticed, the television industry is changing. People are cutting the cord. Programming strategies are evolving. Jobs are shedding from industry leaders like ESPN. The Weather Channel is an institution that anybody loving weather in the past several decades grew up on. Like any organization, The Weather Channel has experienced a little of all of this too.
For the past 5 years, a veteran television executive, David Clark, who came from the world of MTV has been the President of The Weather Channel and during that time he earned his “weather geek” card. He also navigated a period of uncertainty and change at the network. The Weather Channel was decoupled from the Weather Company. In some ways, it went back to its roots as a stand-alone company.
David Clark left the company for another opportunity recently, but we got a chance to sit down with him to talk about the changing landscape of weather on television. And yep, I ask a lot of the same things that you probably wondered about too:
Why the shift to (and now somewhat away from) the “weathertainment” model?
What is the future of live coverage of weather on television?
What are the big opportunities and challenges going forward?
One show that emerged because of David Clark is Weather Geeks. We feel like the show is very much one of the driving forces in placing more “weather and science” back on the network.
Don’t miss this opportunity to get unique insight on the current and future direction of The Weather Channel because at the end of the day it’s still amazing out there.
Join us for an all-new episode of Weather Geeks this 4th weekend. The show always airs Noon ET (11 am CT, 10 am MT, 9 am PT) on the Weather Channel.